Before we talk about them, let’s clearly define the meaning of some words.
Media buying is a set of activities related to the purchase and management of advertising space in various media channels. It plays one of the most important roles in affiliate marketing for the overall effectiveness of an advertising company.
A webmaster is a specialist who buys advertising space and time on media channels (TV, Internet, etc.). His task is to ensure that the client’s advertising is placed in such a way that it reaches the largest number of potential consumers with minimal financial outlay.
You can read more about what a webmaster should be able to do here.
The media buying process is the sequential steps involved in managing an advertising campaign. It is closely related to the activities of webmasters and includes five main stages.
Step 1: Setting goals
The first step should always be to clearly state the objectives of the advertising campaign. This helps to focus on what you want to achieve: to make the brand more recognizable, to increase sales or to promote a new product. Clearly articulated objectives will form the basis for strategizing and making further decisions.
Step 2: Select media channels for advertising
There are a lot of options: social networks, mobile applications, television, radio and others. The task of this stage is to understand the features of each platform and identify those media that best match the target audience and the intended objectives of the campaign.
Stage 3: Analyzing and selecting a platform
Here it is important to take into account the specifics of the audience you want to reach. For example, in VKontakte mainly sits young people and people of early middle age. Adaptation of advertising for the chosen platform significantly increases the success of reaching the desired group of people.
Stage 4: Negotiating the price and conditions
This stage is devoted to discussing the terms of buying advertising platforms. Important aspects are rates, advertising placement and terms of its display. The main purpose of negotiations – to get the most favorable conditions that provide a high return on investment.
Stage 5: Monitoring and optimization
Webmasters closely monitor the performance of advertising and make the necessary adjustments in real time. Properly set monitoring allows you to increase the response to changes and improve the campaign, increasing its effectiveness.
Each of the described steps plays a very important, indispensable role in the success of the advertising campaign. Correct execution of all steps guarantees maximum return on investment and achievement of the intended goals.
Also Read-Behind the Scenes: The R&D Process for Cutting-Edge CCTV Solutions
